STYLISTS’ MARKETING BOOK
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1. Serve current clients: provide latest exclusive techniques, hairstyles and tools (Vern Intelligent Combined Scissors).

2. Inspire stylists’ creation: learn how to design, perm and colour via Vern collections, Practicality, Fashion, Creativity and Exclusivity.

3. Learn the unparalleled cutting technique, Vern Both-Handed Faultless Cutting: Let salons and stylists have unique features so as to stand out from the competitive market, and be the topic that consumers and media talk about.

4. Unveil all How-Tos: Classified chapters with endless inspirations. It’s a bible for stylists’ personal further education and salons’ internal education.

5. Introduce each scissors’ specialized functions & combination usage and effects: Just use originally skills and actions to cut; buy it will know how to use it without learning.

6. Show the cutting S.O.P. for a long-lasting hairstyle:

  • Cutting (layer & Contour)
  • Texturizing (volume & aesthetics)
  • Styling (Creation & Design )

7. Provide the business and marketing methods for upgrading service quality; let stylists and clients to:

  • Communicate before cutting: Create demands and gain clients’ faith.
  • Understand cutting process: Know the cutting flow and feel relax.
  • Prove your word: Let clients admire the finished haircut, buy your hair products because of satisfaction!

8. Give stylists the total index of creation

  • Provide fashion inspiration
  • Provide stylists great cutting concepts and methods